The Maerc product is heavy and awkward and as this is 2017, ToyCo has the initiative. Also, Maerc doesn't have buy in from the video game industry's developers; ToyCo can muster that pretty effortlessly.
Now, whether this ToyCo tech ends up in the hands of Maerc, that's a good question...
Once again, it's immense fun following back the links in all the comments like a trail of bread crumbs!
This is starting to grow straight into "wiki-walk" dimensions...
That's one of the dangers of having 1) me as a reader in 2) a comic occasionally featuring my babies. I tend to get a little obsessive (and reread, occasionally commenting months/years after the fact, etc.)
Doing a reread of Cryptida in what I laughingly call my free time. :)
That was actually my first thought too, before figuring that the VR image is not actually completely covering up your surrounding.
Still, playing with these things is probably distracting enough that ToyCo should better brief their lawyers in advance for the case of such accidents happening...
(On the other hand though, if a kid has a traffic accident because it ran after a ball, would you sue the company that produced the ball??)
Yeah, that's the augmented reality I'd like to see implemented time now.